Founded in NYC by Mompreneur Mari Liu, liuliuby was born after Mari’s son Alex made his debut. Inspired by her own experience as a new mother, and incorporating her background in the fashion and consumer goods sector, Mari launched liuliuby in 2018 to reinvent everyday baby products for today's modern parents. A highly functional baby product can make a huge difference even in the smallest ways, allowing parents to focus on what’s really important – quality time with their baby! It can be as simple as having easy (and mess free!) access to wipes, a footmuff that is super cozy and stays in place on any stroller, or having a stroller organizer with adjustable compartments that can adapt to your changing needs. Every liuliuby product is made using the highest quality materials and is designed with functional elements and features that make every day parenting simpler.

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Prior to founding liuliuby, Mari worked with various fashion and consumer brands on an international scale, including Canada Goose, THE ROW, Vince, LeSportsac and Havaianas to name a few. Working with top global brands has allowed her to develop an eye for exceptional products, a practical approach to design and a focus on quality – these skillsets are the foundation of what liuliuby is all about.